AR

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Uses of AR

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Education

Fashion

Entertainment

Retail

Healthcare

Military training

Mockup creation in interior design

The technology used for Augmented Reality Development:

Examples

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Chevron Bumper to Bumper App

Chevron created a “Bumper of Bumper” AR app to showcase how its proprietary products extended the life of a vehicle and its moving parts under the hood. The application allowed users to get a peek under the hood of the displayed automobiles so they could discover the benefits of using Chevron products.

Medical Education from Project Esper

Anatomy is a crucial aspect of medical education that students spend weeks mastering. Mixed reality offers support to these students. Project Esper used AR technology to help future doctors visualize and memorize the location, functions, and details of organs and bones in the human body.

Jeld-Wen AR Showroom

Jeld Wen wanted a modern look for its headquarters and an easier way for clients to shop its door and window products. They developed an AR app that lets customers customize products by changing color and design, overcoming the challenge of displaying bulky items. Users can save favorites and send chosen models via email for reference.

Patient’s Concierge AR App by Avadyne Health

Healthcare has embraced augmented reality with numerous applications. Avadyne Health created an AR concierge that simplifies confusing medical bills, explaining each line and providing a step-by-step guide to settling them. This tool helps the company stand out in the competitive medical billing industry.

BMW i Visualizer

This AR-based technology allows users to configure car models to their liking in terms of parts, colors, interior, and exterior solutions. Once you are happy with all the color choices, wheels, and interior design, you can switch on the light and turn on the radio too.

McDonald’s World Cup AR Campaign

McDonald’s, already a globally recognized brand, embraced situational marketing for the World Cup by launching the "Gol" campaign. They created an AR app tied to limited edition Fry Box packaging, blending the global excitement of the event with cutting-edge technology. This campaign helped reinforce McDonald's presence while contributing to the spirit of the World Cup.

Try-On Augmented reality solution by Gucci

AR is widely used in high fashion, especially for virtual try-ons. Gucci’s app, for instance, lets users try on sneakers digitally without needing to see them in person. As more brands adopt this feature, AR tech continues to evolve, allowing users to select colors, find the right size, order from the app, or save items to favorites.

Augmented Reality Mirrors: Handy For trying on makeup during COVID

AR mirrors let customers virtually try on clothing with simple hand gestures, offering a fun and interactive experience. Though the fit isn't perfect, users can assess color and style. These mirrors help merge online and offline shopping by adding a digital layer to in-store experiences. Cosmetics brands also use AR for virtual makeup try-ons, especially valued during COVID for hygiene. AI can suggest products that suit the user’s complexion, enhancing personalization.

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